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The basic offerings that make up Google Apps are probably fairly familiar: Gmail, Google Calendar, and Google Talk are all fairly well-adopted, and even those who don't use them regularly are familiar with the influence and impact they've had over each of their categories. Google Pages, which makes up the Google Page Creator part of the offering, received more criticism at launch, but is still more than adequate for making standalone static web pages. There's also the ability to create simple email lists, which seems appropriate, as the full Google Groups functionality would be overkill for this audience.
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