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Be Smart About Eas Tag Placement
Electronic Article Surveillance (EAS) is a system in which merchandise has a small "tag" affixed to it which is either removed or deactivated when the item is purchased. If not removed or deactivated, it triggers an alarm as it passes sensors near the store exit.
EAS systems are expensive, but fairly effective. If you have one in place, affix your alarm tags carefully. Hide the tags beneath seams and labels, or on an internal page of books and magazines. If you can't hide the tag, try to make it less noticeable by aligning it with physical aspects of, or the graphic design on the packaging.
Consider placing two tags on the merchandise: one obvious,and one not so obvious. The shoplifter may remove the obvious tag and not notice the other one, thus setting off the alarm.
Guerrilla Loss Prevention Tip: Even if you don't have a EAS system, consider buying some tags anyway. There are suppliers who sell recycled tags inexpensively. Shoplifters will recognize the tags, but since they don't see any sensor gates at the exit, they may think you are using a new system that they aren't yet aware of. It might just be enough to deter the theft.
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