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What is marketing and what does one do with a degree in mark
Marketing activities involve many challenging and thought-provoking activities that focus on identifying customer needs and providing a product or service to meet those needs. It includes making decisions about products or services to offer, where to market products, how to price products, and how best to communicate information about the products to customers. Of course, this is a very basic explanation. Understanding how to do these things requires considerable knowledge and experience.
Most entry-level jobs pursued by Marketing majors are in the advertising, logistics & transportation, research, retailing, and sales professions. These entry-level jobs provide graduates with an excellent business foundation that can lead to managerial positions. A recent article in The Wall Street Journal pointed out that Marketing seems to be the fastest route to the top in the 1980s and the 1990s. Missouri State’s Marketing curriculum provides a solid foundation for personal and professional growth and opens the door to exciting opportunities for students who choose to pursue a career in Marketing.
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