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Participate in forums
Find two to three good forums on your topic and participate. Ask questions, answer them, and always include a link to your website.
Be careful here though; you don't want to spend too much time marketing on forums. If you do, it will take time away from product creation, as well as your other marketing techniques.
The first step in building your business should be in building your brand. By building your business and building your brand, you'll get more traffic and more targeted traffic. This will increase your conversion.
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