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Marketing : an introduction
The printing press did for communication what the Internet is doing for marketing. Both changed the medium of mass communication and both revolutionized the way things get done. We are starting to see a new trend these days with all of the Web 2.0 applications out there. The Internet has reached critical mass allowing social networking sites to catalyze the evolution of marketing on the web and we are beginning to see a merging of the "old" and the "new" ways. As a result, we would like to introduce a new series of posts on Marketing 2.0 that revolve around the ideas below.
New Mediums
Websites like del.icio.us, flickr, digg, YouTube, and newsvine are examples of new channels to reach customers. These types of sites serve as portals to people everywhere and are delivering media in the form of pictures, blogs, video clips, and feeds. By understanding how these sites work, you can leverage them to reach your market in ways that were not possible before.
New Ideas
Companies are now able to divert from the formulaic way of marketing and begin putting emphasis on other means. The old marketing ingredients such as press releases, search engine optimization, and banner advertisements are still in the mix but now there are more creative ways to get the word out. Companies are leveraging buzz marketing to increase product anticipation and target a specific demographic. Video clips, news, and pictures can now be released through social networking sites in order to gain brand equity and increase product awareness. While these are just examples, you can see the potential here and how new ways to market Internet products and services will evolve every day. We have yet to see all of the ways things can be done and getting creative is now a requirement.
New Opportunity
By understanding and taking advantage of this Web 2.0 world, you can be more innovative in your marketing. You can find new ways to implement marketing campaigns and no longer have to rely on hefty advertising and marketing budgets alone. Hopefully with this series of posts you can learn what is possible and learn to pave new roads for your customers in ways that have never been done. The Internet has changed, and now it is time to change with it.
"In with the new, out with the old, and everything in betw
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