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To me I guess its really important if its a big job your going for. Lets say you worked for a really popular well known company then it is really important. Because, if you worked for a really good company and they called them up and got a REALLY good review about you, then that must mean alot and it will definately increase your chance of getting hired. If you put lesser known companies, I'm not sure how much it will help but it definately won't hurt. After all, it is good to have references than having none.
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